Hair Expo Australia
Art Direction + Illustration
Client:
Reed Exhibitions
Hair Expo was headed to Melbourne and to match the creative energy of the expo and the city it was in, the art direction had to step outside of what was expected and at the same time.
A graffiti style was introduced to shake up the Vogue-fashion-magazine aesthetic, and bring in more colour and funk to the expo's promotion. Drawn illustrations and typography was use alongside the equally alternative guerrilla marketing tactics like stencilling and huge street posters.
Other Works